Into perpetuity, I hereby decree August 1 will be known as National Music Day. Although all seven of my previous proposals to establish a national holiday in the month Hallmark has mysteriously overlooked have been ingenious, it's odd that this particularly irresistible idea was not the first one I proposed back in 2012. No matter - onto the details; your input is welcome.
* On August 1 beginning next year, concerts with multiple acts will be held in, let's say, two dozen major markets. Each market will feature a different type of music and on each subsequent August 1, the type of music in each market will shift. For example, New York in 2020 could feature jazz, San Francisco could feature country, Miami could feature opera. In 2021 New York switches to folk, San Francisco to R&B, Miami to rap. And so on, into perpetuity. I'd gladly make travel plans knowing in advance which market to head for each August 1.
* Every August 1, all U.S. television stations will feature only music all day. No news, no pundits, no sitcoms; music documentaries allowed. At least a few stations will be dedicated to broadcasting the concerts mentioned above - live - during this twenty four hour period.
* All satellite radio stations featuring music would be free all day every August 1.
OK, we need a national spokesperson for this holiday. I propose myself. But I'll defer to a famous musician - Bruce, Norah Jones, Beyoncé - provided he/she agrees to have lunch with me on National Music Day. Should banks & government offices close and mass transit go on holiday schedules? I vote no; too many potential obstacles. Nothing changes or closes on Valentine's Day - let's keep it simple like that. August 1 - no need to sweat school closings. What am I missing?
Ah yes, branding is everything, right? Your idea for a clever marketing slogan for National Music Day to ensure my brilliant idea takes off? Come on, that's the least you can do.