Reassure me, please. Does anyone else ever get annoyed by the assault of commercials frequently preceding the feature film in many movie theaters these days?
Though I try hard to time my arrival at theaters nowadays to avoid this garbage, if a movie is popular, getting a seat sometimes goes hand-in-hand with enduring the commercial onslaught. On occasion, when I've been alone and this has happened, I've actually yearned for the distraction of an I-phone. Please do NOT share that confession with my wife or daughter.
An old theater proximate to my home - it has since been sold to new owners - used to play agonizing music before showing the only coming attraction. Over the years we patronized that relic - great prices, BTW, and I'll miss that - I complained incessantly about that hokey music. But given a choice between that aural torture and the enticement of consumerism run amok portrayed by those loud nonstop ads - and I'm pretty certain that's what's in store for me when that theater re-opens - there's no contest. Isn't a TV (or fifty) in every public space invasive enough?
Best part of being a consumer is you have choice! You can always visit a theater where you can select your seat (similar to a flight) and arrive later...but the line for popcorn might still persist :)
ReplyDelete"Aural torture" - need to remember this one.
Chris; I agree I have a choice. But, the "buy your seat in advance" modern notion is not one of my favorites, either. Like I said - kind of crabby. Thanks for continuing to read and occasionally comment.
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